Benefits of Drupal 8 in Higher Education

Higher education institutions looking to adopt Drupal as their website platform, or those currently using the Drupal 7 platform, would be well advised to consider the advantages of Drupal 8. Of course, as the current, latest version, Drupal 8 is the logical choice for a “greenfield” project, where Drupal is not currently in use. This article will review the benefits of upgrading to Drupal 8 can provide to your institution.

Open Y Summit 2018

This week the team attended the Open Y Summit in Minneapolis, a two-day event designed to encourage learning and knowledge sharing as the Open Y community looks to transform digital experience amongst YMCAs. The event brought together 116 organizations from across North America with ImageX sponsoring as the leading agency partner.

What is the Open Y Initiative?

In the United States the YMCA serves about 20 million consumers. The structure of the YMCA creates a lot of autonomy which can lead to digital waste and redundancy.

Key Benefits of a Decoupled CMS

Never underestimate the advantages of a quality content management system. From improving SEO to adding wizards to helping you make your content accessible for all potential customers, a good CMS offers endless benefits for business communication and marketing. Not all CMS are created equal, so it’s important to make sure you’re getting one that matches your unique needs. Start with deciding whether you’re better served by a traditional system or a decoupled one.

Leveraging the Expertise of Others

Grow Your Business

There’s a great deal of content about leveraging other people’s expertise, knowledge sharing, standing on the shoulders of giants and the list goes on. In terms of growing your business, and accomplishing success, some of the biggest advances can happen when you turn to the expert. We are experts. We’re experts at using Drupal to create digital experiences. We’re experts at figuring out exactly how we can help organizations succeed at what they’re trying to accomplish.

How Mobile Is Your Website?

The short answer:
Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site.
Google used to do this on the desktop version of your website, but they are now saying they "primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results." In December of last year Google shared their tips to help owners of websites get ready for the mobile-first index.

Take Site Speed Seriously

Site Speed Impacts User Experience

You should take your site speed seriously. Everyone on your team — stakeholders, leadership, marketing, IT etc. — should understand how vital page speed is to the digital experiences they are creating, and will take ownership of. Make sure your digital partners feels the same about it as well. Markets get more and more competitive, and potential customers will leave your site in a heartbeat if the user experience fails — even falters slightly.